Select "Micro Cooling Fan" in the part of the consumer before the purchase is based on the price factor; the function and appearance of the factors fans accounted for a dominant factor of 51.5% of consumer purchases, played a larger role in the decision. China three markets, rural capacity, due to the "Micro Cooling Fan" market mainly for the rural market, our data suggest that the current utilization rate of the rural market fans only 45.21%, so the rural market is still the main market after market fans . Many cities have taken the appropriate energy-saving measures, while the air conditioning is seen as an important reason for the power shortage. Objectively speaking, "Micro Cooling Fan" the market still has huge market potential.